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About

I work at the intersection of intersection of innovation, growth strategy, and business transformation.

Over the last 20+ years, I’ve held leadership roles in consulting and Fortune 500 corp environments where I built multi-disciplinary teams and led strategic initiatives to:

  • Solve complex customer & business problems,

  • Incubate products/services launched in market,

  • Translate insights into growth priorities & action,

  • Redesign & streamline business processes, and

  • Improve employee experiences.

With a career that began in engineering before pivoting to business, I’m able to combine big-picture thinking with analytical rigor and attention to detail to deliver impact while managing risk.

Current focus

In early 2025, I co-founded Create Advantedge where I currently serve as Managing Director. https://createadvantedge.com/

We are an innovation, growth, and AI strategy & adoption consultancy that is helping organizations turn opportunity into practical strategies, tangible solutions, and measurable results.

I also work independently with select clients on a fractional basis to help drive strategic initiatives, while establishing repeatable, structured approaches that sustain impact well beyond by direct involvement.

My approach to innovation, growth, and transformation

Listen & learn

Talk with key people involved, like customers, employees, business leaders, investors, and other key stakeholders to understand their needs, goals, and perspectives.

Define the right problem to solve

Combine internal & external insights to pinpoint the most important challenges and opportunities, while clarifying what success looks like for people and business.

Co-create innovative solutions

Bring key stakeholders to the table to design & test practical solutions, strategies, and actions that accelerate measurable progress against business priorities.

Implement & adapt

Implement with an emphasis on testing, learning, and continuous adjustment to stay ahead of evolving needs and expectations while building a sustainable advantage.

I partner with senior execs and their teams to accelerate and sustain results using business-led, human-centered ways of working: